TYPOGRAPHY

Typeface guidelines

All WhiteSquare good communication should use either of the fonts and its typeface family for headlines and text.

Both the fonts are chosen for their legibility and distinctiveness to differentiate it from the other similar brands and competitors.

The unique style of typography should be used in all headlines, primary messages, technical information, etc.

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You can write WhiteSquare only as –

You cannot write WhiteSquare as –

visual attributes and elements emphasize its values and commitments. The final result is an expression of premium quality and consistency.

Consistent usage of logo is absolutely essential. Any variation diminishes the visual identity of WhiteSquare.

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