Perception is the new reality
What comes to your mind when you think of WhiteSquare?
“Emotions speaks louder than words.”
WhiteSquare sets its priority right by portraying itself not just as a technology-only brand but more of a lifestyle brand that is affordable yet premium and progressive.
WhiteSquare speaks of flexibility, adaptability, and a friendly brand name in every household. We aim to create a similar image in the minds of our consumers.
“WhiteSquare has an opportunity to position itself as a progressive, comfortable and to service its consumers with a quality content fulfillment”
Measuring Brand Perception
CUSTOMER SURVEYS
Run periodic customer surveys.
REVIEWS AND STRATEGY
Reading online reviews and adapting our communication strategy.
SOCIAL MEDIA
Social media listening – monitoring
social media comments, hashtags and mentions.
Post Purchase Surveys
Run and monitor post purchase consumer surveys.
CUSTOMER SERVICE
Assess customer interactions through customer service.
NET PROMOTER SCORE
Monitoring NPS Score- How likely are you to recommend us?”
FOLLOW-UPS
Follow ups through calls, messages and interaction through emails
AFTER-SALES SERVICE
Keep track of after sales services.
PURCHASE DATA EVALUATION
Evaluate post purchase data effectively.
Factors that impact buying roles
To target the woman of the house, since they’d be influencing their partners to buy the product.
A person with past positive experience with WhiteSquare.
The Tech guy of the group who influences their friends and peers to purchase.
Motivating the sales group to promote the functional aspect of the product along with creating a connection with the customers.
Every house should have a WhiteSquare experience which should be passed on to other generations.
An artist, a dj, music lover, singer, party freak would be tempted to purchase a speaker or a karaoke to keep his hobbies or passion alive.
Promoting it to people who are repeated purchasers of the same class of product.