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Colour Colour

Colour is a powerful motivator in recognition and purchasing decisions.

The order is immaterial because there is no hierarchy here. What matters is that the colours support the message you want to convey and the overall layout is vibrant and happy.

Color Palette: Red

#1

#2

Red Primary

Red Primary

Red Primary

Black

White

Without adaptation


First Adaptation


Second Adaptation


Some common associations with the heat of red are passion, attractiveness and calls for action. It is invigorating and evokes energy.

.love .vitality .friendliness .energy

Colour Palette

#1

#2

Blue primary

Black

White

Blue is associated with calm and tranquility. This blends well with trust and dependability. It evokes depth and represents meanings of trust, loyalty as it is a universal color.

.freedom .trustworthy .inspiration .calm and peaceful

Colour Palette: Black

#1

#2

#3

Black represents power, authority and elegance. It evokes strong emotions.

.adaptability .powerful .edgy .luxurious .modern feeling

Mood Board Mood Board

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